Measuring the strategic value of a business presentation is useful if the market has been understood and validated. What may seem a good value proposition can easily flounder if the market dynamics are not well investigated.
· Barriers to Entry – What are the the hurdles that need to be overcome to enter the market?
· Operating Freedom – Does the proposal actually have the freedom to achieve the claims it makes? Is there current IP which will stand in the way?
· Competitive Landscape – How intense is the competition? Does the market lend itself to pricing wars and therefore reduced margins? How will competitors react to a new entrant?
· Sustainability – Is the proposal sustainable? Will the competition simply produce a better mousetrap?
· Implementation – Is the proposal implementable? Is the business model appropriate to the situation and are the team’s skills sufficient to implement the model?
· R&D Value Creation – Is the proposal a “one off” or is there a pipeline of innovation and/or line extensions to support the initial offering?
·Road-mapping – Mapping out the way forward, setting goals and delivering a pathway to achieve the goals
· Gap Analysis – Analyzing the technical and technology gaps as well as understanding the Key Skills, attributes and knowledge of the people
· Risk Analysis – Measurement of the risk associated with the proposal, how to hedge against it, minimize and exploit.