Marketing

Marketing and Portfolio Analysis

Our aim is to pressure test the business plan and marketing concept. Often great strategic plans are written with no chance of implementation often due to the fact that the market data is flawed, the channel strategy is poor etc. At Genomicsvisions we have years of experience analysing plans to see if the business model is sustainable, a viable exit exist and the plan is congruent.

We use a variety of methods including:

  • The Marketing Mix (4P’s)
  • 5th, 6th and 7th P
  • Strategic Compass
  • Managing the Product Life Cycle
  • Market Analysis
  • Market Attractiveness Analysis
  • Marketing Strategy
  • Communications
  • Positioning
  • Effective Implementation
  • Risk/Reward Mapping
  • MetaTrending
  • Core Competency Analysis
  • Managing the Pipeline
  • Customer Congruency
  • Game theory and Scenario planning